Why Lego Minifigures are Genius


This is a Lego Minifigure, and it has an ingenious design. Made of three simple pieces (or nine if you get crafty), this representation of a human figure gives children of all ages endless ways to play and express their imaginations. Change the hair, the pants, the face, the shirt, add a purse, give it something to hold, perfect to decorate your Lego scene with, and simple enough for little kids to play with. When you realize this, it makes total sense why Lego sells small, Easter egg-like packages in stores. It’s a perfect opportunity to attract children and collectors alike to the Lego aisle, where they can be exposed to the rest of the products. And, boy, are these products attractive. [Intro] When you look at the front, you get a shot of all, or most, of the possible characters you can get. But you don’t get an entire view of the character. A large portion of each character is obscured, piquing a person’s curiosity. What’s that in their hand? What does their torso look like? Are they wearing a backpack? Not only will this get them interested, it will get the product in their hand. They begin to feel the character inside: Which character could this one be? They are now feeling the package to guess which Minifig this is. It might be this guy, or this one. The excitement has reached its climax. Three dollars are now out of the buyers pockets, and into the Lego Company’s hands. But this isn’t even all that the Lego Minifigure Packages have going for them. Most characters in the package have a unique piece or two. If a kid sees this, they might be disappointed that a piece is now absent from their collection. In another possible situation, a Lego enthusiast might see a piece that fits perfectly with a scene they are building. Perhaps a person in a pizza costume outside a Pizza Shop, or a rugby player on a sports field. A kid will probably now beg their parents to buy them a package or two. with the hopes of getting the character they want or need for their set. And none of this is even mentioning the current and long-lasting stability of surprise-style toys. Since baseball cards, kids have always loved the idea of opening a package and there being something special inside. And if they don’t get the special toy inside, it just entices them to beg their parents for another. Just walk down any toy aisle, and your eyeline will be riddled with surprise eggs, like Hatchimals, or Kinder Eggs, or card games like Magic the Gathering or Pokemon. Although Lego usually has an aisle all to itself, Most Minifigure exhibits are displayed in a very similar way to these other toys: in boxes, where small packages are easy to grab. Not only that, but this form of marketing, is not limited to children. If you pop open one of your favorite mobile games, you’ll probably notice that there are very similar design choices in the use of In-App Purchases. The genius design of this is a perfect marketing scheme to sell to kids. And it explains why there are nearly 20 Different Series, not including brand deals with companies such as Disney or the Simpsons. The success of the Lego Minifigures brand has its design to thank, and will probably continue for a long time to come. Thanks for watching this video! If you enjoyed it, feel free to give it a thumbs up! And feel free to Subscribe if you’d like to see more. Leave a comment down below what your favorite Lego Minifigure is. Anyways, see ya!

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